Hair colour fades when water, heat, sun and minerals open the hair cuticle and let colour molecules escape. To make salon colour last: wash less often and with cooler water, use colour-safe sulfate-free products, protect your hair from heat and sun, and remove mineral buildup.
Why does my hair colour fade so fast?
- Washing every day, especially with hot water
- Shampoos with harsh sulfates
- Heat styling without a heat protectant
- Sun, chlorine and salt water
- Minerals in tap water, which can dull colour and turn blonde brassy
How do I make my colour last longer?
- Wait 48 to 72 hours after colouring before your first wash.
- Wash 2 to 3 times a week with lukewarm water. Use a dry shampoo like K18 AirWash in between.
- Switch to colour-safe care, like Mon Platin Color Save Shampoo and Color Save Serum.
- Always use heat protection. K18 HeatBounce protects up to 232°C.
- Remove mineral buildup once a week with Color Wow Dream Filter.
How do I stop blonde hair turning brassy?
Use a violet-pigmented shampoo once or twice a week to neutralize yellow tones. Try Keune Silver Saviour Shampoo and Conditioner, or Mon Platin Blond Highlights Shampoo. Don't overuse them, or blonde can turn slightly purple.
The complete colour-care routine
Our Keune Vibrant Color Bundle and Surface Color Care Bundle put a full colour-protecting routine together, curated by our colourists.
Frequently asked questions
How often should I get a colour refresh?
Root touch-ups usually every 4 to 8 weeks, depending on how fast your hair grows and how different your colour is from your natural shade. At Tempt(d) Studio, root touch-ups start at $140, using ammonia-free colour.
Does toner help?
Yes. A toner refreshes the tone of highlights between appointments. It can be added to a highlights service for $80.