KEUNE

Velvet Smooth Shampoo

A lightweight, hydrating anti-frizz shampoo with vegan keratin. It cleanses while smoothing the cuticle to fight frizz and humidity.

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$30.00

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Velvet Smooth Anti-Frizz Shampoo is the first step in Keune’s Velvet Smooth routine for sleek, frizz-free hair. Its bio-designed formula cleanses while smoothing and softening the cuticle. Hair is left soft, light, and easier to manage from the very first wash.

Fights frizz and humidity: Biomimetic lipids help seal the cuticle against moisture in the air, so hair stays smooth instead of puffing up.
Smooths and strengthens: Vegan keratin (hydrolyzed vegetable protein) helps smooth and reinforce the hair.
Softens: African tulip tree flower extract and panthenol condition and soften without weighing hair down.

Used with the Velvet Smooth Mask and Silkening Polish, Keune says the routine reduces frizz by up to 70% and gives up to 48 hours of frizz control and humidity protection. The formula is gluten-free and cruelty-free. It’s the improved version of Keune’s former Keratin Smooth Shampoo.

Apply to damp hair and massage into the scalp to lather.
Rinse thoroughly. Repeat if needed.

For best results: Follow with Velvet Smooth Conditioner, or with the Velvet Smooth Mask 1 to 2 times a week. Finish with Velvet Smooth 2-Phase Spray before styling.

All hair types and textures, especially frizzy, dry, coarse, or unruly hair. It’s great for hair that puffs up in humidity and for anyone wanting a sleek, smooth finish. Safe for colour-treated hair.

Ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, CocoGlucoside, PEG-200 Hydrogenated Glyceryl Palmate, Glyceryl Oleate, Glyceryl Laurate, Glycol Distearate, Parfum (Fragrance), PEG-40 Hydrogenated Castor Oil, Sodium Chloride, Sodium Benzoate, Panthenol, Polyquaternium-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, PEG-7 Glyceryl Cocoate, Silicone Quaternium-22, Citric Acid, Dipropylene Glycol, Glycerin, Hydrolyzed Vegetable Protein, Propylene Glycol, Polyglyceryl-3 Caprate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Palmitamidopropyltrimonium Chloride, Spathodea Campanulata Flower Extract, Potassium Sorbate, Sorbic Acid, Alpha-Isomethyl Ionone, Citrus Aurantium Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes.

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Estimated delivery between October 31 and November 02. Order within .

Velvet Smooth Shampoo

$30.00

A Century of Expertise

Keune has been perfecting hair care since 1922. It all started with Jan Keune, a pharmacist from Amsterdam, and his fascination for curls. Today it’s one of the last family-owned professional hair care brands in the world.

Salon Professional Quality

The Style line was developed with top hair professionals and scientists, built on breakthrough formulas that set a new standard for styling. Keune Style was developed in collaboration with the top hair professionals and scientists worldwide.

Sustainability Commitment

Vegan, cruelty-free and B Corp certified. Keune is a B Corp certified family business, and the entire Style line is not tested on animals and carries the vegan quality mark, with one exception: the Restyler.

Worldwide Renown

Trusted by stylists in more than 80 countries. Keune products have been made in Amsterdam since 1922 and are distributed to more than 80 countries. A favourite of salons and hairdressers everywhere for every hair type.